Proof that advertising works:
Up until, oh I dunno, something like 2001/2002 - there were still billboard ads for cigarettes in this country. TV and radio ads had been banned for a long time I guess, but you'd still see these billboard advertisements whilst out and about.
I'd ALWAYS see a billboard for the brand "Lambert & Butler" on the road near to my aunts house. They used to run these comedy-adverts where there'd be a guy on one side of the billboard saying something, and a Butler/Jeeves sort of character on the other side replying with a witty remark (here's one I found on Google):
Anyway, I guess the company owned this particular billboard as it would always have their ads on it.
When I started smoking (when I was 11), the first cigarette I had was Camel brand (because I was in France with a friend and his family, and it was all they served).....but when I got back to the UK and actually habitually started smoking, for the first few years, my brand of choice was always Lambert & Butler.