Maybe I should listen to your music some day lol. Wondering why you already did a greatest hits, just to put an album out to go to your next deal or whats up?
1) 10 years of the band: 1999-2009
2) End of an era in that we're not making songs with Punjabi or Hindi lyrics anymore......only English-language from now on. We risk alienating our fanbase (some of our fans have already expressed their disappointment) but potentially gaining a much bigger one. That's always been our approach though with each subsequent album, only the stakes are much higher this time.
3) We didn't want to put the actual words Greatest Hits on there - but the label (in this case, EMI) insisted. If it helps them sell more, cool.
4) EMI didn't want to use our most recent music video to promote the last album as in their opinion it had been too long since the album came out, so they held onto the video and just started servicing it to the channels to promote THIS release.
5) It's good for new fans or casual fans who have only heard "the hits" so to speak. In some markets that we usually do quite well in, compilations are always big sellers compared to actual studio albums.
Those are the main reasons really.