Like other people pointed out the solution isn't always as simple as simply walking out. Although they're victimized by the guy beating them these women are a victim of their own shortcomings as well. But even if these women themselves are actually a part of the problem that doesn't mean donations are ridiculous.
Any honest attempt at solving this problem is admirable but that doesn't mean this video isn't stupid. It's not about awareness at all, it's about shocking people into donations. I don't have a problem with that but the image of a starving HIV-infected child makes me want to donate, watching Keira Knightley getting beat up without any context whatsoever... not so much. I'm not into the "there are more important causes I can donate to" argument but if this video is a reflection of how effective this foundation is at using its funds then I see the merit in not wanting to give this particular foundation money. Like Duke said they could've done a far better job, especially since their goal was simply to goad people into donating.
I understand that you can't make a documentary out of a 2-minute clip but I'd like to see a more realistic take on this issue... or at least a video where I don't expect Freddie Kruger to jump out of the closet. Just like it's more complex than these women simply being stupid, there's more to it than these guys simply being pieces of shit. Not saying I'd ever defend the man in this situation but it might be useful to get some genuine insight into the situation (of both people involved) in order to find the most effective ways of dealing with it. These aren't isolated cases, we need a little bit more than a bad infomercial in 2009.
Not saying this video is useless but it did cost money to make, money that could've been used in a far more effective way.