People treat Facebook like a combination of Twitter and al-Jazeera. They want to be the first to report the news, before any of their friends do, like proper news networks like al-Jazeera, but they don't know shit about the situation, unlike proper news networks. Everyone just wants to be the on that comes to mind when someone they know reflects on Whitney's death and then thinks "oh, Derp was the first to break the news on this person's death. They're so in touch with the world."